Zinio, LLC Partners With Maxim Magazine
Brisbane, CA and New York (October 23, 2003) - Zinio, LLC,
worldwide leader in digital magazine production, distribution and circulation,
has been selected by Maxim Magazine, the #1 men's lifestyle magazine in
the world, to digitally deliver the Hometown Hotties newsstand-only bonus
issue to its subscribers.
The Hometown Hotties contest began in March 2003 when readers were asked
to go to the Maxim Web site (www.maximonline.com) to vote for their favorites
among 1,000 beautiful, all-American girls. Now, in its third and final
round, the 10 finalists are featured in a newsstand-only bonus issue to
the November 2003 issue, with a call to action to go online to decide
which Hometown Hottie will win a photo shoot in Maxim Magazine.
"The Hometown Hotties newsstand bonus issue is a highly-anticipated feature
in the November issue, and we're delighted that - by partnering with Zinio
- we can offer Maxim's loyal 1.7 million subscribers the exact same content
online for them to read on their computer screens," explains Roger Munford,
General Manager, Maxim Online. "Innovation is key to Dennis Publishing's
Internet strategies, and Zinio provided an opportunity for us to test
the waters with a digital publication."
Maxim's Hometown Hotties digital edition will be available at no charge
to Maxim subscribers at www.maximonline.com. The digital version of Maxim's
Hometown Hotties bonus issue represents Zinio's first delivery of a newsstand-only
"Maxim's program is a great example of how digital delivery provides publishers
with unique ways to serve its customers," said Jeff Bruce, SVP of Sales
and Marketing, Zinio, LLC "Subscribers benefit by receiving highly
sought-after content they would traditionally have to purchase at a newsstand.
The addition of major consumer titles to Zinio is reflective of the growth
of the traditional newsstand, which offers a variety of magazines to represent
a range of reader interests."
Since March 2002, Zinio has delivered 10 million digital magazines, such
as Business Week, MotorTrend, PC Magazine and Technology Review to one
million customers in 200 countries. Zinio offers nearly 100 titles from
30 leading publishers. Major partners include McGraw-Hill, Primedia, Time,
Inc., Technology Review Inc., Ziff-Davis, Reed Business Information and
Maxim is the men's lifestyle magazine published 12 times a year by Dennis
Publishing. Editor-in-Chief: Keith Blanchard. General Manager: Andy Clerkson.
Group Publisher: Jamie Hooper. Maxim's ABC Publishers Statement for the
period January - June 2002 is 2,569,172. Guaranteed rate base is 2.5 million.
Maxim was #1 on Adweek magazine's 2002 Hot List. The US edition of Maxim
launched April 1997 and is nationally distributed by The Curtis Circulation
Company. The North American phone number for Dennis Publishing is 212-302-2626.
Maxim, Stuff, Blender and The Week are registered trademarks of Felix
MaximOnline.com is the premier destination Web site for men. Launched
on February 14, 2000, it currently receives more than 2 million unique
visits and 50 million page views per month. Maxim Online Editor-in-Chief:
Deborah Day. General Manager: Roger Munford. Advertising Director: David
Wade. Marketing Director: Pam Sturchio.